Latest thinking
Get IPO-ready with a robust communications strategy
Preparing for an IPO requires more than strong financials. Are your growth plans and objectives clearly communicated to the public?
We have identified the building blocks and storytelling needed to establish a solid foundation for a successful IPO.
Updated: January 2026
How to build influence with Generative AI
What is Chat GPT saying about your company when users type a query? We explore how to optimize content strategy and digital assets for generative AI, with a focus on extending influence and protecting reputation.
Updated: April 2026
Global best practice in integrated annual reporting 2025
The world in which global companies operate has rarely been more uncertain and complex. For this reason, our 2025 annual reporting benchmark focuses on clarity of message: how successfully companies manage to convey their strategy, how they integrate themes such as sustainability and innovation, and what formats they adopt to increase report readership.
Based on a review of over 100 annual reports by top-tier European companies, we identified 5 best practices to increase reporting impact.
Published: July 2025
Corporate accountability: letting employee stories demonstrate your impact
Today, more than ever, audiences crave authenticity and accountability. Real-life insights from people at all levels help build trust and credibility, emphasizing the relatable, human aspect of your organization’s approach to sustainability. But, what does this mean for communications? What are some of the best practices when it comes to showing accountability? We’ve identified key strategies and success stories to help you navigate this challenge.
Published: June 2025
How to talk about sustainability in 2025
Today, sustainability communication is more complex than ever. Businesses must navigate shifting regulations, evolving public opinion, and increasing scrutiny around potential greenwashing. So, how can companies adapt? And what should this new sustainability narrative look like?
We’ve identified key strategies and best practices to guide you through the challenge.
Global best practice in integrated annual reporting 2024
This year’s annual reporting season feels like a test for many companies as the EU’s Corporate Sustainability Reporting Directive (CSRD) comes into force.
However, in the rush to satisfy compliance requirements, there is a danger that the reporting’s purpose — to tell a compelling story of the company’s year and its strategy for future development—becomes diluted.
Our 2025 benchmark draws together best practice in corporate reporting from around the world and provides five best practices for creating an effective IAR.
Published: January 2025
Financial results: how to communicate effectively on LinkedIn
A recent study shows that LinkedIn is becoming a key channel for financial communications—both for financial and non-financial stakeholders. H&B explores the most effective strategies for communicating financial results on LinkedIn, based on our benchmark of posts by 15 companies based in France, Germany, Switzerland and the UK.
Published: December 2024
Sustainability vs ESG: what's the difference?
Are ESG and sustainability interchangeable terms? And if you get it wrong, does it matter? The question is topical for corporates, who are currently gearing up for annual reporting.
Published: March 2024
Sustainability reporting: the H&B guide to preparing for CSRD
Sustainability reporting is at a pivotal moment as companies navigate a new generation of regulations. One of the biggest developments is the introduction of the EU’s Corporate Sustainability Reporting Directive, or CSRD. Our guide shares best practice in sustainability reporting from around the world together with tips on how to create your own CSRD-compliant report.
Published: September 2023
Global best practice in integrated annual reporting
An integrated annual report (IAR) brings together reporting on financial, environmental and social performance to show how an organization creates value over time. Our 2022 benchmark draws together best practice in corporate reporting from around the world and provides six tips for crafting an effective IAR.
Published: September 2022
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