Transforming events into lasting influence

Great events can shape industry conversations—but too often, their impact remains short-lived. Hollis & Bean creates strategic content that amplifies your event’s reach and influence and ensures key messages continue to resonate long after the event ends.

Whether you're running a large conference bringing together thousands of industry participants, a select gathering of C-suite customers or an internal event for your executives, you need to make sure your event has lasting impact.

H&B positions your event as a hub of expertise over several months, through content that drives engagement. We work with you before your event to build authority with a white paper offering original insight and ghostwritten speaker content that introduces key themes and perspectives. During the event itself, we capture and distill key discussions into real-time social content, session summaries, and interviews to keep audiences engaged. And post-event, we continue to maximize its impact, transforming speaker highlights into wrap-up reports and highlight videos.

Cementing your event's reputation

Industry events

Large industry events bring together thousands of experts to build connections, discuss hot topics and explore fresh ideas.

But while keynotes, break-out sessions and booth events offer a wealth of insights, attendees often leave with few lasting takeaways.

H&B works with large event organizers to create content strategies that bring together multiple speaker perspectives into a coherent narrative. Content created during the event builds excitement and increases the event's profile, while post-event videos and press packs set out key-takeouts.

C-suite events

One way to position your company as a thought leader is to host a private event that brings together the CEOs of customers and partners around one or more topical challenges.

To reinforce your credibility, H&B creates exclusive publications ahead of the event—a limited-edition magazine, or a book by your CEO—to give to C-suite attendees on the day.

The content we develop post-event summarizes participant contributions, showcasing your relationships and positioning you as industry leaders at the heart of the debate.

Corporate seminars

Most large companies run annual seminars for their top managers and talents. These events share strategy and progress, and set priorities for the year ahead.

The investment for a company in bringing its global leaders together is significant, making it vital to capture insights generated during the event.

H&B distils knowledge and ideas shared during leadership keynotes, roundtables and workshops to create both in-depth event read-outs and snackable summaries that managers can cascade to teams. The content we create acts as a single source of truth for your event, ensuring that decisions made are applied across your organization.

Spotlight
Creating thought leadership for a CEO event

One of H&B’s large engineering clients organized an event for 30 CEOs to discuss challenges facing their sector, from decarbonization to digitization.

H&B created a limited-edition magazine, which attendees received on arrival. Defining the main themes of the day, it presented insights from regional leaders across our clients’ business. A summary of discussions was also circulated after the event.

The strategy enabled our client to demonstrate the value of its high-level relationships, and the perspective it can bring thanks to its work in multiple countries.

Our services

Pre-event

Development of an event content strategy
Research, writing and design of event white paper
Pre-event newsletter, articles and social media posts
Ghostwritten thought leadership and social media content for speakers
Speaker key talking points
Speaker presentation training

Event

Session note-taking and summaries
Provision of panel moderators
Live social (live quotes during sessions, end-of-session summaries on your event app)
Vox pop interviews with attendees and speakers
End-of-day highlights blog

Post-event

Event insights report
Social media highlights video

Spotlight
Capturing and sharing insights from an internal seminar

When a CAC 40 client organized an internal seminar for its 80 worldwide commercial leaders, it wanted to ensure lasting results. A rapidly changing industry landscape, new digitized services and exciting partnerships had created the opportunity for the global commercial teams to transform their conversations with clients and sustainably grow sales.

The H&B team acted as a knowledge hub throughout the three days of the event. We captured the full content of plenary and breakout sessions, issuing short summaries to all delegates at the end of each hour via the event app. An end-of-day roundup provided a guide to the key points. Following the event we prepared an in-depth document collecting all insights and points for leaders to cascade to their teams. The approach provided our client with a full record of the event, helping it track progress against objectives throughout the year.

Looking for a content partner
for your next event?

Get in contact with the H&B team to discover the strategies, thought leadership and social media content we've developed for our clients' events and discuss how we can support yours: hello@hollisbean.com / +33 1 83 62 20 41