How we build influence
Our team of British and American journalists and consultants work with you to define your difference—then develop messages and stories that resonate with your international audiences.
Shaping sustainable business
A shift toward more sustainable business is underway. To lead, companies need a strong vision, communicated transparently.
H&B works with you to develop clear sustainability messaging, grounded in facts. These messages form the base of the creative sustainability engagement campaigns we develop for internal and external audiences. Our goal is to enable you to achieve your vision by inspiring action and changing behaviors.
- Sustainability messaging
- Engagement campaigns
- Sustainability reporting
Developing thought leadership
Good corporate thought leadership can enhance both reputation and revenue. Companies are increasingly seeking to claim leadership by taking a stand on societal topics, from climate change to AI. And corporates that are seen as the trusted authority in their field are able to offer their customers valuable insight that influences future purchase decisions.
A core expertise of H&B is thought leadership for companies directly involved in the energy transition. We help leading companies in energy, transport and finance set out the challenges and explain their innovations through white papers, articles and video content.
- White papers & research
- Insights
- Employee advocacy
Building executive influence
Executive communications are playing an ever-larger role in shaping trust and reputation. CEOs and senior executives are connected to investors, clients and other industry leaders, both in the real world and online. Leveraging their networks enables you to share their messages with influential audiences.
H&B collaborates with our clients’ top executives to develop content that reinforces reputation and amplifies reach. Our speechwriting and training ensure that are executives are engaging and on message. And through our Executive VoiceTM offer, we develop personalized social media posts and tribunes on key company themes, or to support major events such as financial results or capital markets days.
- Executive social media
- Speechwriting
- Op-ed articles
- Communications training for executives
Creating engaging reporting
Audiences for annual and sustainability reports are increasingly demanding. On the one hand they are looking for in-depth disclosure and compliance with international standards. On the other, they need an at-a-glance understanding of your company’s purpose, strategy and progress.
H&B helps clients reconcile these two conflicting needs. We bring your numbers to life, using powerful messages and stories as an underlying thread to structure and connect the various parts of your report. The result is a clear, consistent narrative that shows where your business has been, where it’s going, and how it creates value.
- Integrated annual reporting
- Sustainability reporting
- DE&I reporting
Persuading customers
B2B buyers of high-value products and services do huge amounts of research online. The information published by you and your competitors shape the criteria they use to assess potential partners, and ultimately guides their purchase decisions.
H&B develops intelligent content strategies that convey your expertise to an international audience and reframe your offer in a way that creates value for your clients. Our editorial content, infographics and videos are designed to get the right messages in front of the right buyers, supporting your market positioning—and sales.
- B2B sales messaging
- Social media and content strategy
- Content creation
- Brochures
Inspiring employees
A global company’s culture is built through a shared sense of purpose. Employees need to see how their contribution fits into the company’s wider strategy and goals. They need to feel connected to their colleagues around the world. And they need to have trust in management. Enter internal communications.
H&B develops robust internal communications strategies and content to build understanding, shape behavior and create pride and belonging. Our DE&I reports and campaigns support more effective, inclusive organizations.
- Employee communications
- Diversity, equity & inclusion (DE&I)
- Communications training
Shaping sustainable business
A shift toward more sustainable business is underway. To lead, companies need a strong vision, communicated transparently.
H&B works with you to develop clear sustainability messaging, grounded in facts. These messages form the base of the creative sustainability engagement campaigns we develop for internal and external audiences. Our goal is to enable you to achieve your vision by inspiring action and changing behaviors.
- Sustainability messaging
- Engagement campaigns
- Sustainability reporting
Developing thought leadership
Good corporate thought leadership can enhance both reputation and revenue. Companies are increasingly seeking to claim leadership by taking a stand on societal topics, from climate change to AI. And corporates that are seen as the trusted authority in their field are able to offer their customers valuable insight that influences future purchase decisions.
A core expertise of H&B is thought leadership for companies directly involved in the energy transition. We help leading companies in energy, transport and finance set out the challenges and explain their innovations through white papers, articles and video content.
- White papers & research
- Insights
- Employee advocacy
Building executive influence
Executive communications are playing an ever-larger role in shaping trust and reputation. CEOs and senior executives are connected to investors, clients and other industry leaders, both in the real world and online. Leveraging their networks enables you to share their messages with influential audiences.
H&B collaborates with our clients’ top executives to develop content that reinforces reputation and amplifies reach. Our speechwriting and training ensure that are executives are engaging and on message. And through our Executive VoiceTM offer, we develop personalized social media posts and tribunes on key company themes, or to support major events such as financial results or capital markets days.
- Executive social media
- Speechwriting
- Op-ed articles
- Communications training for executives
Creating engaging reporting
Audiences for annual and sustainability reports are increasingly demanding. On the one hand they are looking for in-depth disclosure and compliance with international standards. On the other, they need an at-a-glance understanding of your company’s purpose, strategy and progress.
H&B helps clients reconcile these two conflicting needs. We bring your numbers to life, using powerful messages and stories as an underlying thread to structure and connect the various parts of your report. The result is a clear, consistent narrative that shows where your business has been, where it’s going, and how it creates value.
- Integrated annual reporting
- Sustainability reporting
- DE&I reporting
Persuading customers
B2B buyers of high-value products and services do huge amounts of research online. The information published by you and your competitors shape the criteria they use to assess potential partners, and ultimately guides their purchase decisions.
H&B develops intelligent content strategies that convey your expertise to an international audience and reframe your offer in a way that creates value for your clients. Our editorial content, infographics and videos are designed to get the right messages in front of the right buyers, supporting your market positioning—and sales.
- B2B sales messaging
- Social media and content strategy
- Content creation
- Brochures
Inspiring employees
A global company’s culture is built through a shared sense of purpose. Employees need to see how their contribution fits into the company’s wider strategy and goals. They need to feel connected to their colleagues around the world. And they need to have trust in management. Enter internal communications.
H&B develops robust internal communications strategies and content to build understanding, shape behavior and create pride and belonging. Our DE&I reports and campaigns support more effective, inclusive organizations.
- Employee communications
- Diversity, equity & inclusion (DE&I)
- Communications training
Driven by insight
We make it our mission to become experts on our clients and their industries. It’s what enables us to deliver insightful content and act as an extended workbench to our clients’ teams.
Strategy - Editorial - Design and infographics - Digital - Video - Editorial assurance - Training
Reinforcing your digital presence
Your corporate website is the showcase for your brand and expertise. H&B acts as an extended workbench to CAC 40 and Swiss Index companies for their global websites. We have written 20 websites from scratch in the past three years, and support clients day-to-day reworking messaging, developing new content and creating immersive digital stories.
- Corporate website writing
- Social media and content strategy
- Social media content
- Immersive digital storytelling
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